Why mobile apps need ongoing support
by Luke, Founder
Getting your mobile app into the App Store and Google Play isn’t the end of the story.
Apple and Google continually update iOS, Android and the requirements apps need to meet. New devices are released, operating systems change and store policies move on.
If an app is left unsupported for long enough, it can eventually start to cause big problems.
It may:
- stop working properly on newer devices;
- become unavailable to new users on newer versions of Android;
- fail to meet new App Store or Google Play requirements;
- develop crashes or other compatibility issues; or
- ultimately be removed from an app store if it is no longer kept up to date.
Even when an app isn’t changing, it still needs someone keeping an eye on it.
Keeping customers happy
Maintenance isn’t just about Apple and Google.
Your customers expect your app to open quickly, work reliably and behave properly across the devices and operating systems they use.
Regular support helps make sure the app continues to provide the experience your customers expect, without waiting for something to break before taking action.
Someone needs to own it
You don’t necessarily need a permanent mobile development team or a constant stream of new features.
But if your app still matters to your business, someone needs to be responsible for keeping it working, compatible and store-ready.
That’s why we introduced AppKeep. AppKeep is Azuki’s simple ongoing mobile app maintenance and support service for existing iOS and Android apps. We keep your app healthy, compatible and ready for Apple and Google changes — for one predictable monthly fee.
Keep your mobile app healthy
AppKeep gives you ongoing mobile app maintenance and support, keeping your existing app compatible, reliable and store-ready as platforms change.
